How we work

The exact system behind every campaign

No black box. This is the same 3-step system that's booked 5,000+ meetings, walked through in detail so you know exactly what you're buying.

[ 01 ] The three steps

A to Z, done for you

01

Targeted lead list

We sit down with you and lock in your most profitable ICP, not who sends the most leads, who actually closes and pays. From there we use Apollo, Store Leads, Google Maps, or whatever fits your niche.

Every lead is enriched using Clay, finding the right decision maker, the right email address, and pulling in personalisation data so every message looks like it was written for that specific person. Typically 2,000-5,000 qualified prospects per month.

02

Personalised outbound

We launch 2,000-3,000 emails per day, all personalised. Clay-powered first lines reference their industry, company, or something specific we found. It looks like you put real time into every message.

Nothing goes live until you've approved the copy. Sequences are hand-written, not templated. We keep the volume within deliverability limits so your domain reputation stays clean.

03

Human appointment setter

When positive replies come in, we don't just pass them over. Our setter Roy is in the inbox all day. As soon as a lead replies positively, he calls them by phone and follows up by email.

That phone call converts about 30% of positive replies into actual booked calls that would otherwise have gone cold. You don't spend time in DMs. You just show up to pre-qualified appointments and close.

[ 02 ] What each day looks like

Live in 14 days. Click to see how.

Day 0

Kickoff & onboarding

You fill out our 20-minute onboarding form, offer details, ICP, case studies, competitors. We book a 15-minute call to align on strategy and get your calendar connected.

You do

  • Fill onboarding form (~20 min)
  • Send case studies & testimonials
  • Approve pre-call emails

We do

  • Buy domains & inboxes
  • Set up SPF/DKIM/DMARC
  • Begin warmup process
Days 1-7

Infrastructure warmup + list build

While the inboxes warm up, our team builds your first lead list from scratch. We enrich every contact with Clay and personalisation data, and start drafting the campaign copy for your review.

Behind the scenes

  • Domains gradually warmed
  • 2,000-5,000 leads scraped & verified
  • Clay enrichment pipeline running

Your involvement

  • Review draft copy (1-2 rounds)
  • Give final ICP approval
  • Everything else on us
Days 7-14

Copy locked, first sends

Copy is approved, sequences are loaded, and we begin slow-ramping the send volume. Deliverability is monitored daily. Reply infrastructure is connected to Slack so nothing gets missed.

What's happening

  • Ramp from 50 → 2,000 sends/day
  • Reply notifications live in Slack
  • Roy begins triaging replies

What you see

  • Live dashboard access
  • Daily send/reply/interested stats
  • First replies start arriving
Days 14-18

First qualified calls booked

Positive replies start converting. Roy phones each lead within minutes and books them into your calendar. You get Slack alerts for every booking, the ones you already know are pre-qualified.

The workflow

  • Positive reply → Slack alert
  • Roy calls within minutes
  • Booking lands on your calendar

Your job

  • Show up to the call
  • Close
  • (That's it.)
Ongoing

Optimise, scale, repeat

Weekly review of what's working, copy variations, ICP tweaks, offer angle tests. If you want more volume, we add another domain (7 days to warmup). If you need less, we pause. You're never locked in.

Continuous

  • Weekly performance review
  • Copy A/B testing
  • Deliverability monitoring

Flexible

  • Scale up: new domain in a week
  • Scale down: pause anytime
  • Change ICP: rebuild in days
[ 03 ] The stack

What we actually use

No secrets. This is exactly the tech stack running behind every campaign we manage.

Clay
Enrichment & personalisation
Apollo
B2B contact scraping
Instantly
Sending infrastructure
Google Workspace
Dedicated warmed inboxes
Store Leads
Ecom targeting
Google Maps
Local business scraping
Slack
Real-time reply alerts
Cal.com
Booking & calendar

Ready to see this running for you?

One call. 20 minutes. Fully mapped out.

Book a strategy call