Pay-per-call cold email, for agencies & service businesses

We'll book you 10-20 qualified calls every month, on a performance basis

We build the full outbound system: domains, inboxes, lead lists, personalised copy, and a human setter who calls every positive reply. You only pay for qualified calls. No retainer. No risk.

Book a strategy call Calculate your ROI →
5,000+
Meetings booked for clients
7-fig
In client revenue generated
40+
Agencies scaled with us
Trusted by agencies including
[ 01 ] Client results

Numbers don't lie

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[ 02 ] ROI calculator

Do the math

Enter your numbers. See what a Shields campaign would earn you.

$12,000
20%
New clients / month 3
Estimated revenue / month $36,000

* Estimates based on 15 qualified calls per month. Actual results vary based on offer, ICP fit, and market conditions.

[ 03 ] Fit check

Is Shields right for you?

4 questions. 30 seconds. Honest answer.

What kind of business do you run?

What's your average client value?

How many sales calls do you take per week right now?

How fast do you want to see results?

Strong fit

You're exactly who we work with.

Your business, deal size, and timeline all line up. On a call, we can map out what a Shields campaign would look like for you specifically, no pressure, no commitment.

Book your strategy call
Possible fit

Could work, worth a conversation.

Some of your answers line up well, some are on the edge. A short call is the best way to find out whether it's a strong yes or a "not yet". We'll be honest either way.

Book a call to discuss
Probably not a fit

We might not be right for you, yet.

Cold email works best for higher-ticket B2B businesses with capacity to take calls. If that's not you right now, we'd rather be honest than sell you something that won't work. Come back when the fit is stronger.

Read our free resources
[ 04 ] Why Shields

Outbound with skin in the game

01

Pay-per-call, not per month

If they don't fit your ICP or don't have intent, you don't pay. We only win when you do.

02

Roy calls every positive reply

Most agencies forward you replies and hope for the best. Our setter Roy picks up the phone within minutes, turning ~30% of replies into booked calls that would have gone cold.

03

Personalised at Clay-level

AI-generated first lines reference their company, industry, and role. Every email looks like it was written for that one prospect.

04

14-day warmup, no burned domains

Dedicated infrastructure, properly warmed. Most cold email fails because people scale too fast. We don't.

05

You show up. We do the rest.

Domains, inboxes, lead lists, copy, sending, reply triage, phone follow-up, booking. The only thing on your plate is closing.

06

Transparent reporting

Live dashboard for sends, opens, replies, and bookings. No black box, no monthly mystery PDF.

[ 05 ] Featured case studies

Real clients. Real numbers.

ESSENCE Retention
$100K+
ARR added in the months since starting with Shields. Founder Jacques said it plainly: "Just do it."
Read the story
Marquis Digital
50+
Qualified leads booked in a single month across their target ICP, home services and painters.
Read the story
Engagement Amplified
30+
New booked calls in one campaign period, with our setter Roy triaging every positive reply.
Read the story
See all case studies →
James and his team have literally booked me meetings I would have never gotten on my own. If you're considering working with them, just do it. I've added 100k+ in ARR since.
Jacques Scheaken, Founder, ESSENCE Retention
[ 06 ] Common questions

Answers, upfront

How is Shields different from a normal cold email agency?
Two things. First, we operate on a performance basis, so we have skin in the game. Second, we have a full-time human setter (Roy) who phones every positive reply within minutes, converting roughly 30% of replies that would otherwise go cold.
How fast until I see results?
14 days from kickoff to going live. First qualified calls typically start landing on your calendar between days 14 and 18.
What counts as a "qualified" call?
Three things: they showed up to the call, they fit the ICP you defined, and they have genuine buying intent. If they miss any of the three, you don't pay for it.
See all FAQs →
[ 07 ] The team

The people behind the calls

JS
James Shields
Founder
TW
Thomas Walsh
COO
JA
Jamie Andrews
Head of Setting
JL
Jake Lynch
Head of Growth
JK
Joel Kibwage
Lead Copywriter
Meet the team →

Live in 14 days. First calls by day 18.

Book a 20-minute strategy call. If we're not the right fit, we'll tell you, and point you to who is.

Book a strategy call